Green Spot

Ford and its new Hybrid Fusion have been bombarding the market with advertising, and on the radio, the above quote was heard in one of its commercials. To some extent, it’s true.

Dating is a lot like marketing. Publicize benefits and promote a good product, it will sell. If a man or woman markets themselves as eco-friendly or knowledgeable of the “Go Green” movement, suitors are more likely to inquire in to courtship. Plus, a lot of consumers will shop organic or green, ONLY because it supposedly induces a sense of increased social status. For companies like Ford, the big number is this:

“According to a HAVAS Media study, 79% of consumers said they would prefer to buy from companies trying to reduce their environmental impact and 35% are willing to pay a premium to do so.”

Going green has become a social cause that for many of us, influences our buying decisions, fosters sharing, and motivates engagement - things that marketers want their customers to do with brands such as Ford, on a daily basis. Thus it seems that consumer demand drives companies to retrofit their manufacturing, and revisit their mission and product line to “go green” and be friendlier to the ecosystem.

As we all do our part to help the world around us and become more sustainable inhabitants of this world, in the dating and consumer scene, it is best to make ‘green living’ part of your repertoire, to better attract a partner in the world marketplace.

Did she find Mr. Right?